Description
Establishing higher ed branding that is unique, authentic to the school and tailored for Gen Z has become increasingly challenging. Launching this kind of creative campaign during a pandemic? Even trickier.
Allegheny College, a 205-year-old, nationally ranked liberal arts school in Pennsylvania, just released a new branding campaign called "Learn Outside the Lines" and it looks at career development and major-minor selections differently.
At a time when so many schools are geared toward cattle-chute majors that point toward one specific job, Allegheny's campaign offers a different way of learning that gives graduates what employers crave: adaptability. Because no one works in a single job anymore. And no single job remains the same anymore. The campaign is rooted in something that truly makes Allegheny unique - its longstanding requirement that every student must minor in a subject wholly unrelated to their major.
This professional campaign titled 'Learn Outside the Lines' was published in United States in September, 2020. It was created for the brand: Allegheny College, by ad agency: Allen & Gerritsen. This Integrated medium campaign is related to the Education industry and contains 3 media assets. It was submitted over 2 years ago by Public Relations Associate: Emma of Allen & Gerritsen.
Credits
Advertising Agency: Allen & Gerritsen, Boston, MA and Philadelphia, PA, United States of America
