Allegheny College

Learn Outside the Lines

Agency: Allen & Gerritsen


Establishing higher ed branding that is unique, authentic to the school and tailored for Gen Z has become increasingly challenging. Launching this kind of creative campaign during a pandemic? Even trickier.
Allegheny College, a 205-year-old, nationally ranked liberal arts school in Pennsylvania, just released a new branding campaign called "Learn Outside the Lines" and it looks at career development and major-minor selections differently.
At a time when so many schools are geared toward cattle-chute majors that point toward one specific job, Allegheny's campaign offers a different way of learning that gives graduates what employers crave: adaptability. Because no one works in a single job anymore. And no single job remains the same anymore. The campaign is rooted in something that truly makes Allegheny unique - its longstanding requirement that every student must minor in a subject wholly unrelated to their major.

This professional campaign titled 'Learn Outside the Lines' was published in United States in September, 2020. It was created for the brand: Allegheny College, by ad agency: Allen & Gerritsen. This Integrated medium campaign is related to the Education industry and contains 3 media assets. It was submitted over 2 years ago by Public Relations Associate: Emma of Allen & Gerritsen.


Advertising Agency: Allen & Gerritsen, Boston, MA and Philadelphia, PA, United States of America

Surrey Hospital...
Animal Welfare ...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.