Considering that word of mouth is 83% more effective than advertising*, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know.
A highly targeted direct campaign that operates at a national broadcast level.
Friend get nation, if you will.
To do this, the campaign stars literally heaps of happy Skinny customers, each fronting their own highly produced audio-visual commercial, imploring their friends and family to join them on Skinny.
In each, a happy customer stands alone in a two-person, friendship scenario – like riding a see saw, water skiing, or playing chess - and talks about how Skinny’s mobile network covers 98% of places Kiwis work and live. How Skinny are a Kiwi brand, run by Kiwis for Kiwis. That they have hundreds of thousands of the nation’s happiest mobile customers. And how they’ll do anything to save their customers money.
Integrated advertisement created by BBDO, New Zealand for Skinny, within the category: Electronics, Technology.
Media Agency: PHD Media
Trade and Digital Agency: Platform 29
Production Company: Good Oil
Director: Dave Wood
Executive Producer: Lee Thompson
Executive Producer: Andrew McLean
DOP: Crighton Bone
Editor: Simon Njoo
Colourist: Pete Richie
Online Editor: Richard Betts / Blockhead
Sound Design: Liquid Studios
Sound Design: Craig Matuschka
Music Producer: Tamara O’Neill
Music Producer: Shirleyanne McDonald-Shaw
Stills Production: Match
Photographer: Troy Goodall
Retoucher: Jason King / SixtyFour