We Are the Countervirus

Agency: Madwell


Madwell designed the assets that promote social distancing and best practices to prevent spreading, while devoting ad space to thank people on the frontlines who cannot shelter-in-place. Their team worked on the campaign through illustration and a very strict visual / typographical grid, which evokes a sense of dist a n c i n g, utilizing a palette that is warm yet urgent, and copy that hammers home the idea that it is our collective responsibility to take action.

This professional campaign titled 'We Are the Countervirus' was published in United States in March, 2020. It was created for the brand: Madwell, by ad agency: Madwell. This Outdoor medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 11 media assets. It was submitted over 3 years ago.


Advertising Agency: Madwell, USA

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