Agency Network: 
Published/Aired: 
November 2020

Description

Ads for good, was the campaign through which the Ronald McDonald House Foundation managed to convert, for the first time, the advertising guideline of important advertisers in the country into a donation. Creatively obtaining the economic funds necessary to continue supporting hundreds of families with low-income children who are fighting cancer in Ecuador.

Integrated advertisement created by DDB, Ecuador for Ronald McDonald House Charities, within the category: Public Interest, NGO.

Advertising Agency: ParadaisDDB, Guayaquil, Ecuador
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