Take a Baby Step into Parenting

Agency Network: 
Published/Aired: 
November 2020
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree: Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting
Pedigree Integrated Ad - Take a Baby Step into Parenting

Description

PEDIGREE, after finding that 83% of millennials were delaying parenting, has set out to create a life-stage between life-stages, to find loving homes for shelter dogs. 
 
The latest adoption campaign throws light-hearted support behind couples putting off their parenting plans, and suggests a dog could be a great way to start their families instead.

Be it pressure from the in-laws, a love of freedom, or simply not being ready, Pedigree is turning millennials’ parenting hesitancy into a big thing for shelter dogs. 

Integrated advertisement created by BBDO, New Zealand for Pedigree, within the categories: Pets, Public Interest, NGO.

Advertising Agency: Colenso BBDO, New Zealand
Production Company: 3&7

Photographer: Steven Boniface
Media Agency: Wavemaker
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