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#RightToColour

Agency Network: 
Published/Aired: 
January 2020

Description

What’s real for you might not be someone’s reality. While everyone celebrates the true patriotic spirit and colours of a republic nation, there are some people who are not blessed to experience similar enthusiasm. There are millions of people around the world who are colourblind. So, this Republic day, we present you the #RightToColour initiative for colourblind photographers by enabling them to experience the diversity of the colour spectrum. We present a specially designed viewfinder that enables the colourblind photographers to see and capture the rich colours.

Integrated advertisement created by Dentsu, India for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Posterscope - CLAB, Gurugram, India
Head Of Digital Creative & Chief Creative Technologist: Gurbaksh Singh
Motion Graphics: Hemant Kumar, Sunil Solanki
Research & Technology: Gaurav Arora
Vice President: Deepak Kumar
Sr. Business Director: Anika Manchanda
Art: Nitin Kumar
Trainee: Naveen Richard Telare, Deepshikha Singh
Group MD Posterscope: Haresh Nayak
Production: Neeraj Suji
Director: Arindham
Associate Vice President: Relix Ambrose
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