The Yes or No Game

Agency Network: 
Published/Aired: 
December 2020

Description

The relationship between parents and children faced a huge challenge in 2020: connect again with each other. Oreo helped them by creating a voice-driven technology game that adapted an old classic to teens' language.

Integrated advertisement created by Publicis Groupe, Argentina for Oreo, within the category: Confectionery, Snacks.

Advertising Agency: Digitas, Buenos Aires, Argentina
Managing director: Juan Cáceres
Creative chairman Argentina and CCO Latam: Fernando Bellotti
ECD: Fabio Mazia
ECD Experience: Leo Orsolini
CD: Alberto Fernández
Creatives: Martín Racca, Nahuel Villagra, David Núñez, Martín Pettinari, Christian Arias, Estela Ferrandis, Arnaldo Aldana
Project leader: Bernardita Musa
Brand planner: Esteban Minoyetti
Experience planner: Juan Ciarlo
Integration lead: Juan Strassera
Media coordinator: Alejandro Diaz
Media planner: Daniel Devia
Production lead: Federico Puricelli
Producer: Cynthia Fornero
Production house: Landia
Director: Agustín Carbonere
Executive producers: Adrián D’Amario, Diego Dutil
Producer: Ale Panzitta
Photography: Diego Pavese
Art director: Ana Giovanoni
Custom design: Lucía Robles
Post-production coordinator: Julián López Coppola
Editor: Jerónimo Pérez Rioja
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