Wild Wild Web

Campaign
Agency Network: 
Published/Aired: 
February 2021
Opera: Wild Wild Web
Opera Integrated Ad - Wild Wild Web

Also From This Campaign 2

Description

Last October, Opera, the main competitor to Chrome, Firefox and Edge, launched a recruitment campaign offering the coolest job for anyone hooked to their screens. Opera was looking for a “Personal Browser”, a person whose only task would be to browse the web for fun and share the experience with the world. The winner will be hosting an experimental web series called “Wild Wild Web” starting on Feb 15. The series is based on different challenges showcasing the weirdest, darkest and craziest corners of the web.

During the one-month application period, Opera received broad press coverage with 962 articles and social media hits along with more than 800 applications from all over the world. Eventually an American Youtuber, Gabe Helmy, was selected for the role of Opera’s Personal Browser due to his experience and background with finding the most bizarre things on the web. His compensation for the two-week browsing period will be $9,000.

Gabe’s role as the first-ever Personal Browser is to host a new experimental web series “Wild Wild Web,” where he will surf the far corners of the web and reveal all those places people browse in private. The series, premiering on February 15, will consist of 6 episodes and a live stream session. The episodes will be based on different challenges that can be anything from harmlessly trolling random people online to learning a viral TikTok dance.

Soon Opera will begin the recruitment process for a Personal Browser in Germany, and they are currently exploring even more bizarre ways of hiring their next star.

Integrated advertisement created by TBWA, Finland for Opera, within the category: Electronics, Technology.

Advertising Agency: TBWA\ Helsinki
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