master visual
social media 1
social media 2
social media 3
outdoor 1
outdoor 2
Description
Through highly stylized 3D visuals, the campaign merges the nostalgic elegance of classical Arabic instruments like the gramophone and violin with modern lighting and scenography. Set against rich velvet curtains, oriental patterns, and poetic typography, each visual pays tribute to the depth, warmth, and beauty of Arabic musical traditions.
Running from May 5 to May 9, 2025, Maqam Elshark positions itself as a revival movement — a call to celebrate, preserve, and reimagine the Arab world's musical identity.
Tagline:
“Because Arabic melody never dies... we bring it back to life.”
(Arabic: "لأنّ النَّغَمَ العَرَبِيَّ لا يَمُوت، نُعِيدُهُ لِلْحَيَاةِ")
This student campaign titled 'Maqam Elshark ' was published in Egypt in July, 2025. It was created for the brands: Music World and Opera, by ad school: The Higher Institute Of Applied Arts. This campaign is related to the Music industry and contains 6 media assets. It was submitted 4 months ago by Youssef Magdy Anees.
Credits
Art Director: Dr. Eman Salah
3D Visual Design: Youssef Magdy Anis
