The Books of Hope

Agency Network: 
July 2017
Nanhi Kali: The Books of Hope
Nanhi Kali Integrated Ad - The Books of Hope


Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood.

Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Advertising Agency: Famous Innovations, Mumbai, India
Chief Creative Officer: Raj Kamble
Art Director: Nishad Jagtap
Copywriter: Hayden Scott
Creative Director: Nishad Jagtap
Creative Director: Hayden Scott
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