Pujor Face - Augmented Reality Face Filters by Sangbad Pratidin in Durga Puja
Sangbad Pratidin looked to bridge the dichotomy between custom and enjoyment during the celebration of Durga Puja through a creative digital innovation. As the new generation invests in longer screen time on their mobile devices, Sangbad Pratidin used the Facebook Mobile App as the optimum preferred medium and AR technology as a tool to engage with the digitally inclined youth.
This professional campaign titled 'Pujor Face - Augmented Reality Face Filters by Sangbad Pratidin in Durga Puja' was published in India in September, 2019. It was created for the brand: Sangbad Pratidin, . This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago by Popular Bengali News Portal: Sangbad Pratidin of Pratidin Prakashani.