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Agency Network: 
Published/Aired: 
May 2020

Description

We had the unique honor of creating an ad for the unraveling of Motorola Edge. They teamed up with Waves, integrating the most potent stereo speakers into a smartphone. Our aim was to encapsulate the essence of the technology without revealing the device itself. We opted for an invisible sound experience via colorful waveforms generating an aurora of vivid lights dancing their way through a dark ear-shaped acoustic space.

Integrated advertisement created by GCCC, Israel for Motorola, within the category: Electronics, Technology.

Advertising Agency: GCCC, Tel Aviv, Israel
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