The Calgary Farmers’ Market is home to over 75 Albertan makers, bakers, and growers. Alongside their mission to support local business, the Market aims to enable the whole city to live more considered and balanced lives. The Market believes that making better choices about the food that fuels us doesn’t have to be as complicated as moving to an acreage and raising chickens. It can be as simple as replacing a typical grocery run with a trip to the market. We developed a system to help promote events at the Calgary Farmers’ Market that uses seasonal ingredients and awareness days to highlight future or ongoing happenings. The custom hand-written type is featured on all creative, which helped the brand achieve uniqueness and creative voice. From a copy perspective, we put puns to similar use where applicable – further emphasizing the nature of the event or the seasonal nature’s bounty.
This professional campaign titled 'Keepin’ It Fresh' was published in Canada in November, 2019. It was created for the brand: Calgary Farmers' Market, by ad agency: Daughter Creative. This Integrated medium campaign is related to the Food and Retail Services industries and contains 4 media assets. It was submitted over 3 years ago by Account Director: Miranda Thorne of Daughter Creative.
Advertising Agency: Daughter Creative, Calgary, Canada
Designer: Lyndsay Wasko
Copywriter: Stephanie Kochorek, Diana Prymack
Creative Director: Stephanie Kochorek, Jonathan Herman