The Moldy Whopper

Agency Network: 
February 2020
Burger King: The Moldy Whopper
Burger King: The Moldy Whopper
Burger King: The Moldy Whopper
Burger King: The Moldy Whopper
Burger King Integrated Ad - The Moldy Whopper
Burger King Integrated Ad - The Moldy Whopper
Burger King Integrated Ad - The Moldy Whopper
Burger King Integrated Ad - The Moldy Whopper


Burger King has pulled a surprising, global, integrated advertising campaign showing its iconic Whopper covered in mold. Yes, you read it right. A Whopper sandwich covered in mold. Instead of featuring its product with the classic flawless and often perfect photographic style commonly used to showcase fast food products, Burger King let its most iconic product get rotten to make a powerful statement: The brand has achieved a milestone by removing artificial preservatives from the Whopper sandwich in most European countries and select markets in the United States*. Additionally, the brand has removed colors and flavors from artificial sources from all core sandwiches and sides in those European countries and across the United States.

From the bun to the freshly sliced onions, tomatoes and lettuce, and the 100% beef patty - the striking images show the real mold that grows on every piece of the iconic burger. The groundbreaking campaign makes a reference to the number of days that have passed since the sandwich was prepared, and a line reads, “The beauty of no artificial preservatives.”

Integrated advertisement created by INGO, Sweden for Burger King, within the category: Food.

Advertising Agency: INGO, Sweden
Executive Creative Director: Björn Ståhl
Art Director: Max Hultberg
Copywriter: Magnus Ivansson
Planner: Simon Stefansson
Account Director: Rickard Allstrin
Account Manager: Mia Melani
Final Art: Åsa Eklund, Alexander Lundvall
Tech Director: Stefan Kindgren
Advertising Agency: DAVID Miami
Global CCO & Partner: Pancho Cassis
Group Creative Directors: Fernando Pellizaro, Jean Zamprogno
Senior Art Director: Camilo Jimenez
Art Director: Sergio Takahata
Group Account Director: Stefane Rosa
Executive Producer: Carlos Torres
Advertising Agency: Publicis
GLOBAL CCO: Bruno Bertelli
CCO: Eduardo Marques, Jorg Riommi
ECD: Pablo Dachefsky
Art Director: Ivan Montebello
Copywriter: Pablo Murube
Photographer: Pål Allan
Food stylist: Anna Lindblad
Photo assistant: Erik Ögnelooh
DOP: Viktor Kumlin
Graffer: Kalle Dahlberg
Art buyer / Producer: Jenny Steggo / Colony
Producer and director: Markus Ahlm
Producer: Lena von der Burg
Online: Erik Lindahl / Colony
Sound: Quint Starkie
Grade: Jean-Claude Soret / MPC London
Music Supervisor / Intro Composer: Maria Moritz, Stephan Moritz / MOKOH Music Berlin
Music / Director: Danny Simon / Mayflower
Co-Founder: Ryan Schinman
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Feysless's picture

brave, bold and amazing!

Activity Score 2645
Art Director |

groovy baby!

igoravidon's picture

I can't be the only one who thinks this was poorly-timed.. the original McDonald's story about their "immortal" cheeseburger was over a decade ago.

Activity Score 5
Global Chief Executive Officer at Avidon Marketing Group
davidlopexx's picture


Activity Score 9
Art Director at Isobar Colombia
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