Own the Ocean

Agency Network: 
Published/Aired: 
April 2021
Moen: Own the Ocean
Moen Integrated Ad - Own the Ocean

Description

Premiering today on Earth Day, Havas Chicago worked with Moen to launch an NFT auction which will give the public an opportunity to “Own the Ocean” (support a cleaner ocean). The campaign is part of Mission Moen – the brand’s sustainability commitment – and aims to raise awareness of ocean plastic pollution. All proceeds from the auction – which will be open April 22-28 at opensea.io – will benefit 5 Gyres – a leading non-profit focused on stopping the flow of plastic pollution.

Integrated advertisement created by Havas, United States for Moen, within the categories: House, Garden, Public Interest, NGO.

Advertising Agency: Havas Chicago, USA
Chief Creative Officer: John Norman
Group Creative Director: Bruno Guimarães
Managing Director: Dan Baldino
Creative Director: Brett Terblanche
Creative Director: Luiz Vicente Simões
Account Director: Christie Packer
Associate Strategy Director: Laura Greene
Sr Producer: Natalie Turner
Art Director: Shane Smith
Copywriter: Anna Crane
Account Supervisor: Margie Iselin
Sr Project Manager: Heidi Newcom
Havas Media SVP Client Leader: Kaitlyn Murphy
VP Client Leader: Christopher Thiele
Planning Supervisor: Jennifer Mevorah
Planning Associate: Claudia Ferguson
Social Associate Director: Ashley Fletcher
Social Specialist: Carly Barnard
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