Own the Ocean

Agency Network: 
April 2021
Moen: Own the Ocean
Moen Integrated Ad - Own the Ocean


Premiering today on Earth Day, Havas Chicago worked with Moen to launch an NFT auction which will give the public an opportunity to “Own the Ocean” (support a cleaner ocean). The campaign is part of Mission Moen – the brand’s sustainability commitment – and aims to raise awareness of ocean plastic pollution. All proceeds from the auction – which will be open April 22-28 at opensea.io – will benefit 5 Gyres – a leading non-profit focused on stopping the flow of plastic pollution.

Integrated advertisement created by Havas, United States for Moen, within the categories: House, Garden, Public Interest, NGO.

Advertising Agency: Havas Chicago, USA
Chief Creative Officer: John Norman
Group Creative Director: Bruno Guimarães
Managing Director: Dan Baldino
Creative Director: Brett Terblanche
Creative Director: Luiz Vicente Simões
Account Director: Christie Packer
Associate Strategy Director: Laura Greene
Sr Producer: Natalie Turner
Art Director: Shane Smith
Copywriter: Anna Crane
Account Supervisor: Margie Iselin
Sr Project Manager: Heidi Newcom
Havas Media SVP Client Leader: Kaitlyn Murphy
VP Client Leader: Christopher Thiele
Planning Supervisor: Jennifer Mevorah
Planning Associate: Claudia Ferguson
Social Associate Director: Ashley Fletcher
Social Specialist: Carly Barnard
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