Description
The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury.
This professional campaign titled 'Goodness from Grit' was published in United States in April, 2021. It was created for the brand: SIMI Winery, by ad agency: Venables Bell & Partners. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: Venables Bell & Partners, USA
Chairman: Paul Venables
Chief Creative Officer: Will McGinness
Creative Director: Gus Johnston
Associate Creative Director: Ryan Hoercher
Art Director: Megan VanDagens
Junior Art Director: Alyssa Lee
Junior Copywriter: Marisa Valente
Senior Art Director: Aisha Hakim
Senior Designer: Dani Saputo
Head of Integrated Production: Hilary Coate
Senior Producer: Sasha White
Producer: Jenna Van Deventer
Associate Producer: Livia Biedermann
Head of Brand Management: Michael Chase
Business Lead: Justin Pitcher
Brand Director: Sara Shields
Brand Supervisor: Paris Clark
Sr. Brand Manager: Purva Kogie
Project Managers: Jessica Youssefia, Cameron Vaile
Business Affairs: Sara Jagielski, Camara Price, Christine Tom
Head of Strategy: Gavin Jones
Strategy Director: Michelle Spigner
Social + Content Strategist: John Principe
Comms Architect: Alex Oztemel
Production Company: MJZ
Director: Nick Ball
President / Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Natalia Mussolana
Director of Photography: Seamus McGarvey
Production Designer: Matias O’Donnell
Wardrobe Stylist: Sol Montalvo
First Assistant Director: Max Morales
Chile Production Service: Labhouse
Finishing + VFX: Method Studios
VFX Supervisor: Jesse Bradstreet
Executive Producer: Scott Boyajan
CG Supervisor: Hiltesh Solanki
Producer: Laura Duncan
Lead Flame Artist: Matt Welch
Flame Artists: Cecile Tecson Broas, Cody Edwardson, Kelly Bumbarger
2nd Compositor: Chad Buehler, Alex Gitler
Matte Painting: Matt Conway, Ed Mustaros
Animation: Bradley Morris, Julie Jaros
Texture Artists: Kendrick Khoo, Sudipto Nath, Santosh Kumar
Modeling Artists: Sachin, Ilamkar, Abhishek Soni, Avijit Biswas
Rigging: Rick Fronek
Production Coordinator: Aswathi S
Production Manager: Kartiki C Patil
Editorial: Stitch Editing
Editor: Leo King
Assistant Editor UK: Chris Wilson
Assistant Editor LA: Lawrence Ng
Managing Director UK: Angela Hart
Managing Director LA: Mila Davis
Music House: Stare Crazy
Final Mix Longform: Stare Crazy
Sound Design: RNDM ORDR
Final Mix Shortform: RNDM ORDR
Executive Producer: Rani Zarina Vaz
Sound Design: Bill Chesley / Henryboy
Sound Design Executive Producer: Kate Gibson / Henryboy
Mixer Shortform: Brian Langman / Pro Media
Telecine: Postworks
Colorist: Peter Doyle
Color Assistant: Eric Waldorf, Katy Gilmore, Brian Woos
Finishing Producer: Patriciana Tenicela
Account Executive: Barbara Jean Kearney
