SIMI Winery

Goodness from Grit

Agency: Venables Bell & Partners


The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury.

This professional campaign titled 'Goodness from Grit' was published in United States in April, 2021. It was created for the brand: SIMI Winery, by ad agency: Venables Bell & Partners. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Venables Bell & Partners, USA
Chairman: Paul Venables

Chief Creative Officer: Will McGinness

Creative Director: Gus Johnston

Associate Creative Director: Ryan Hoercher

Art Director: Megan VanDagens

Junior Art Director: Alyssa Lee

Junior Copywriter: Marisa Valente

Senior Art Director: Aisha Hakim

Senior Designer: Dani Saputo

Head of Integrated Production: Hilary Coate

Senior Producer: Sasha White

Producer: Jenna Van Deventer

Associate Producer: Livia Biedermann

Head of Brand Management: Michael Chase

Business Lead: Justin Pitcher

Brand Director: Sara Shields

Brand Supervisor: Paris Clark

Sr. Brand Manager: Purva Kogie

Project Managers: Jessica Youssefia, Cameron Vaile
Business Affairs: Sara Jagielski, Camara Price, Christine Tom
Head of Strategy: Gavin Jones

Strategy Director: Michelle Spigner

Social + Content Strategist: John Principe

Comms Architect: Alex Oztemel
Production Company: MJZ
Director: Nick Ball

President / Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Natalia Mussolana

Director of Photography: Seamus McGarvey
Production Designer: Matias O’Donnell
Wardrobe Stylist: Sol Montalvo

First Assistant Director: Max Morales

Chile Production Service: Labhouse
Finishing + VFX: Method Studios
VFX Supervisor: Jesse Bradstreet
Executive Producer: Scott Boyajan

CG Supervisor: Hiltesh Solanki

Producer: Laura Duncan

Lead Flame Artist: Matt Welch

Flame Artists: Cecile Tecson Broas, Cody Edwardson, Kelly Bumbarger
2nd Compositor: Chad Buehler, Alex Gitler
Matte Painting: Matt Conway, Ed Mustaros

Animation: Bradley Morris, Julie Jaros

Texture Artists: Kendrick Khoo, Sudipto Nath, Santosh Kumar
Modeling Artists: Sachin, Ilamkar, Abhishek Soni, Avijit Biswas
Rigging: Rick Fronek

Production Coordinator: Aswathi S

Production Manager: Kartiki C Patil
Editorial: Stitch Editing
Editor: Leo King

Assistant Editor UK: Chris Wilson
Assistant Editor LA: Lawrence Ng
Managing Director UK: Angela Hart
Managing Director LA: Mila Davis
Music House: Stare Crazy

Final Mix Longform: Stare Crazy
Sound Design: RNDM ORDR

Final Mix Shortform: RNDM ORDR

Executive Producer: Rani Zarina Vaz

Sound Design: Bill Chesley / Henryboy

Sound Design Executive Producer: Kate Gibson / Henryboy
Mixer Shortform: Brian Langman / Pro Media
Telecine: Postworks
Colorist: Peter Doyle

Color Assistant: Eric Waldorf, Katy Gilmore, Brian Woos
Finishing Producer: Patriciana Tenicela

Account Executive: Barbara Jean Kearney


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