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Made in Fukushima

Agency Network: 
Published/Aired: 
June 2020

Description

Serviceplan Innovation worked with environmental science organization METER to create a book crafted with paper made from rice grown on decontaminated fields in Fukushima, which was the site of a devastating nuclear disaster in 2011.

As a leading scientific sensor company present in Fukushima since 1996, METER already had access to a lot of environmental and agricultural data, which was incorporated into the book. Through months of research, more data on science, demographics, economy and ecology from various sources were added. During visits to Fukushima, radiation data was measured which also became part of the book. Made in Fukushima was sent out to key opinion leaders in science, agriculture and food production and can be bought in selected book stores, with all proceeds going to Fukushima.

Integrated advertisement created by Serviceplan, Germany for Meter Group, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Germany
Chief Creative Officer, Serviceplan Group: Alex Schill
Creative Director, Serviceplan Innovation: Franz Röppischer
Creative Director, Serviceplan Innovation: Lorenz Langgartner
Creative, Serviceplan Innovation: Saurabh Kakade
Art Director, Serviceplan Innovation: Eduardo Alvarez
Junior Copywriter, Serviceplan Innovation: Carolina Soto
Photographer: Nick Frank
Creative Director, Moby Digg: Maximilian Heitsch
Lead Designer, Moby Digg: Gabriela Baka
Information Designer, Moby Digg: Sebastian Haiss
Designer, Moby Digg: Ricardo Abbaszadeh
Head of Print Production, Serviceplan Solutions: Robert Kaminski
Writer, Freelance: Quentin Lichtblau
Editor, Albert Coon: Johannes Maierbacher
DoP, Albert Coon: Andreas Wolf
Producer, Freelance: Rumi Tominaga
Cinematographer, Freelance: Ivan Kovac
Producer, SAS - Shoot in Japan: Yuta Matthew Kato
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