Agency Network: 
September 2021
Maersk: Upside
Maersk: Upside
Maersk Integrated Ad - Upside
Maersk Integrated Ad - Upside


The film reflects the daily battle companies face when trying to deliver their goods around the world, a chaos that Maersk promises to smooth over with the technology and services they offer. We follow a heroine's emotional transformation when she enters a dystopian logistical nightmare only to discover a new land of opportunities – The Upside.

Integrated advertisement created by &Co, Denmark for Maersk, within the categories: Transport, Other.

Advertising Agency: &Co. , Copenhagen, Denmark
Media Experience Agency: Havas Media Group
Production Company: Somesuch
Post Production Studio: Mathematic
Creative Director: Thomas Hoffmann
Art Director & Copywriter: Claus Collstrup
Art Director & Copywriter: Peter Dinesen
Graphic Designer: Kenneth Andersen
Media Strategist: Rasmus Philip
Account Director: Pernille Ryder
Account Manager: Eva Rabenhøj
Strategic Planner: Mathias Birkvad
Strategic Director: Ørnulf Johnsen
Agency Producer: Lene Meyer
Executive Producer: Scott O’Donnell
Producer: Tom Gardner
Directors: CC Wade
Director Of Photography: Stephane Fontaine
1st AC: Denis Sonin
Production Designer: Vova Radlinsky
Costume: Dasha Filshina
Hair & Makeup: Sabina Gahramanova
Actress: Ilona Boyko
Editor: Sam Bould
Grader / Colourist: Vincent Heine
VFX Supervisor: Laurent Pili
Music Composers: Peder T. Pedersen, Asger Baden
Sound Design & Mix: Jack Hallett, Josh Campbell
Still Photo Photographer: Sasha Bojko
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