We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations.
Integrated advertisement created by BBDO, United Arab Emirates for Loto Libanais, within the category: Gambling.
Chief Creative Officer: Paul Shearer
Executive Creative Director: Ali Rez
Art Director: Bijoy Purayil
Creative Director: Sarah Berro
Associate Creative Director: Ben Griffiths
Copywriter: Rohan Kodialbail
Senior Art Director: Johannes Frederick De Beer
Designer: Ahmed Nawara
Web Developer: Mohammad Dohadwala
Developer: Divyesh Bhandari