Hustle for What Matters

Agency Network: 
January 2022


Lexus has launched the “Hustle for What Matters” campaign to mark the debut of the all-new 2022 NX. The 2022 NX was designed to help NX drivers create better balance in their lives offering a design that fits every lifestyle and driving preference with the all-new Lexus Interface multimedia and the first plug-in hybrid electric vehicle (PHEV) in the Lexus lineup – the NX 450h+.

Team One led the charge on two of the campaign spots, “Hustle” and “Get Ahead.” “Hustle” showcases a job interview, where the interviewee excitedly narrates the new takes on the traditional rules for success. “Get Ahead” depicts a young driver in her new NX car surprised at the new ways her car navigates daily challenges, highlighting the new technology that allows the NX to park remotely.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.

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