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Six Brick Kit

Published/Aired: 
July 2020

Description

Six standard Lego bricks can be combined in over 915 million ways, which means that six bricks can replace a lot of single purpose products. And since 80% of our carbon footprint is caused by overconsumption, living off of less could help save the planet. So to appeal to a generation of planet savers, we got teens to fight overconsumption by building products instead of buying them.

Integrated advertisement created by Miami Ad School, Canada for Lego, within the category: Toys.

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