Proud Lego

July 2020


Coming out is one of the hardest things to do. Especially when you’re just a teenager. So to help teens, Lego will release a line of famous and successful LGBTQIA+ icons using Minifigure pieces - to empower them and help them own their most authentic selves. This will be a reminder for teenagers that their sexuality does not define their talents, skills and future achievements. It’s a push for them to rebuild their character, having them be proud of what they can bring to the world.

Integrated advertisement created by Miami Ad School, Germany for Lego, within the categories: Public Interest, NGO, Toys.

Advertising School: Miami Ad School, Berlin, Germany
Art Director: Yani Gabriel
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