#SaltyNotSorry

Published/Aired: 
April 2021

Description

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Integrated advertisement created by Miami Ad School, United States for Lay's, within the category: Confectionery, Snacks.

Advertising School: Miami Ad School, Miami, United States of America
Art Director: Tassia Valim
Copywriter: Skylar Braswell
Copywriter: Luvkumar Khemlani
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