Lay's creates fashion item made from recycled Lay's bags, filled with real Lay's chips. To celebrate the winning flavour of the Iconic Restaurant Flavour campaign in the Netherlands and Belgium, Lay's and Fitzroy created the Crispy Puffer Jacket.
The jacket is made from recycled chips bag foil of the two losing flavours. A unique way to turn waste into fashion. What's more, the jacket isn't filled with duck down or polyfill but with real Lay's chips in the winning flavour. Lay's x Subway Teriyaki in the Netherlands.
Integrated advertisement created by Fitzroy, Netherlands for Lay's, within the categories: Fashion, Food.