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Kimye

Agency Network: 
Published/Aired: 
February 2020
KFC: Kimye
KFC: Kimye
KFC: Kimye
KFC Integrated Ad - Kimye
KFC Integrated Ad - Kimye
KFC Integrated Ad - Kimye

Description

Early Thursday morning, France woke up to an incredible video - Kim Kardashian herself had posted a story about her and Kanye ordering at a kiosk in a central Parisian KFC (Strasbourg-St.Denis). Stars. They really are just like us.

A few hours later, KFC France paid homage to their visit with a tweet featuring a bucket and the lyric, "Me and my girl split the buffet at KFC", from Kanye's song "Touch the Sky". The song was included in the Bucket Bangers Spotify playlist KFC and Sid Lee Paris put together last year, which featured songs mentioning the fast food brand.

Soon, the whole world was infatuated with the video, and fans have already started flocking to the Strasbourg St-Denis KFC location. At 6 pm Thursday evening, a commemorative plaque was erected on the kiosk the Wests used in the presence of the employees who served them, making it a new site of pilgrimage for Kimye fans and chicken lovers. Organised by Sid Lee Paris, the response serves as a reminder of just how deeply rooted KFC is in pop culture.

Plaque text:
Kim Kardashian and Kanye West
ordered at this kiosk
19.2.20

Integrated advertisement created by Sid Lee, France for KFC, within the category: Food.

Advertising Agency: Sid Lee Paris, France
Chairman / Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline Mornet-Landa, Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Copywriters: Julien Sens, Max Harrington
Group Account: Héloïse Marchal
Senior Account: Camille Caucat
Account Executive: Yoann Deminiac
Head of Social Media: Alexandre Ponte
Head of Production: Thomas Laget
Producer: Julia Bakola, Lisa Beck
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