Sony Music NCUCAI

The Music Video You Can't See

Agency: Wunderman Thompson


SONY Music worked together with Argentina's leading organ donor organization NCUCAI and agency Wunderman Thompson Argentina to create a music video that you can't see - to highlight the cause of those with eye diseases who are awaiting cornea transplant. The aim is to get more people to plan to donate their corneas (after death).
The video can only be seen on mobile devices if it is aimed at the eyes of another person. If you don't aim it directly at another person’s eyes, you can't see it. SONY, very cleverly offered one of their most popular music artists, Dante Spinetta, to work on this - someone who EVERYONE wants to see.

This professional campaign titled 'The Music Video You Can't See' was published in Argentina in February, 2020. It was created for the brands: NCUCAI and Sony Music, by ad agency: Wunderman Thompson. This Digital medium campaign is related to the Music and Public Interest industries and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Wunderman Thompson, Argentina
Latam Chief Creative Officers: Dany Minaker, Patan Tarazaga
Creative Directors: Juan Ignacio Calvo, Matias Martty
Copywriter: Nicolas de Michele
Art Director: Francisco Cerutti
Designer: Federico Alfonso
Head of Production: Maite Orlievsky
Head of Social Media Strategy: Gabriela Gardini
Account Directors: Carolina Graziano, Sofi Amestoy
Technology Director: Mercedes Aizawa
Technical Lead: Javier Corra
Developer: Pablo Mendoza
Project Manager Lead: Barbara Laffue
Project Manager: Julian Leonetti
QA Team: J Laurito, P Lopez Reyes

Bulldog Skincare


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