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100% High Maintainance B.

Published/Aired: 
March 2019
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage: 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.
Il Makiage Integrated Ad - 100% High Maintainance B.

Description

Maximalism is not a fad, it’s a lifestyle. The challenge here was to live up to the hype created by Il Makiage's '100% High Maintenance B.' campaign. We curated maximalist looks for unusual situations, signifying that true maximalism can't be confined to certain occasions.

Integrated advertisement created by Miami Ad School, India for Il Makiage, within the category: Beauty.

Advertising School: Miami Ad School, Mumbai, Mumbai, India
Copywriter: Anisha Chavan
Copywriter: Nagma Dhingra
Copywriter: Siddhant Shelar
Art Director: Ajay Gupta
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