ADVERTISING

Il Makiage

Make(Up) Your Mark

School: Miami Ad School

Description

As a follow-up to Il Makiage’s “100% high maintenance” launch, we’re digging deeper into what being a makeup maximalist really is. Our integrated campaign empowers women to find their signature looks and MAKE (UP) THEIR MARK with Il Makiage by highlighting the idea that makeup helps women stand out. Our ads pay homage to the icons in history and pop culture whose makeup has become their signature mark and encourage women to be equally daring and unapologetically bold - to find their marks and make their statements.

This student campaign titled 'Make(Up) Your Mark' was published in United States in March, 2019. It was created for the brand: Il Makiage, by ad school: Miami Ad School. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising School: Miami Ad School, Miami, USA
Art Director: Monica Andrade
Copywriter: Julia Garicochea

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