Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point.
Integrated advertisement created by Serviceplan, Germany for HiPP, within the category: Food.
Global Chief Creative Officer, Serviceplan Group: Alexander Schill
Chief Creative Officer Serviceplan Germany: Matthias Harbeck
Executive Creative Director Serviceplan Campaign Munich1: Sandra Loibl
Illustrator: Ana Jaks
VFX Artist: Nicolas Lekai
Sound Design/ Music Company: TRO
Recording Studio: Hastings Music
Realization of the Cookbook: Serviceplan Solutions, Brand Performer
Managing Partner Serviceplan Campaign Munich: Florian Strauss
Managing Creative Director Serviceplan Campaign Munich: Till Hohmann