Heinz Bottleneck

Agency Network: 
Published/Aired: 
June 2021
Heinz: Heinz Bottleneck
Heinz: Heinz Bottleneck
Heinz Integrated Ad - Heinz Bottleneck
Heinz Integrated Ad - Heinz Bottleneck

Description

Heinz Ketchup is famous for its slow pouring ketchup. You know what else goes slow? Summer Traffic. So, Heinz is doing something about that. Through a partnership with Waze and Burger King®, Heinz will be rewarding people who get stuck driving the same speed as their ketchup - (0.045km/h) - satisfying their taste buds with Heinz Ketchup and an Impossible Whopper from Burger King.

From June 3 - July 4, when Canadians use the Waze App and find themselves stuck in slow traffic, they'll be served up traffic-activated rewards via the app. How do they know when they've activated the reward? Your car on the App will turn into a bottle of ketchup. The rewards automatically go into a user's inbox in Waze to be accessed when not driving.

Integrated advertisement created by Rethink, Canada for Heinz, within the category: Food.

Advertising Agency: Rethink, Toronto, Canada
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