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Agency Network: 
Published/Aired: 
May 2019
German Federal Ministry of the Interior: Keep Germany Safe
German Federal Ministry of the Interior: Keep Germany Safe
German Federal Ministry of the Interior: Keep Germany Safe
German Federal Ministry of the Interior Integrated Ad - Keep Germany Safe
German Federal Ministry of the Interior Integrated Ad - Keep Germany Safe
German Federal Ministry of the Interior Integrated Ad - Keep Germany Safe

Description

The campaign “Keeping Germany Safe” promotes more respect for Police and emergency services

Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform.

“Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt

The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.

Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Advertising Agency: fischerAppelt, Berlin, Germany
Creative Director: David Morales, Philip Bolland
Art Director: Christoph Laurisch, Jessica Philip
Managing Director: Johannes Buzasi
Account Director: Judith Schiliig
Director: A Common Future
Photography: BAM
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