Every day, the vital work of German rescue workers is impeded by people taking pictures of accidents. People die, because rescue workers can’t get through, need to block rubbernecking instead of doing their job.
Especially since almost no one would admit they are actually doing it. That’s why we wanted to find a way to speak to people directly, without blaming them but shaking them up.
Instead of sharing pictures of the accident, the gawkers shared pictures of our message. The stunt and our message not only made it into social media, it even reached Europe’s biggest daily newspaper ‘Bild’, which used it to generate more attention to the problem.

This professional campaign titled 'Trojan Billboard' was published in Germany in December, 2018. It was created for the brand: German Federal Ministry of the Interior, by ad agency: fischerAppelt. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: fischerAppelt, Berlin, Germany
Creative Directors: David Morales, Philip Bolland
Art Director: Claudia Kuprat
Copywriters: Dorothee Goetz, Max Penk
Director: Soeren Schaller
Production Company: ITS US


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