Wearable Organ Donor ID's

Agency Network: 
Published/Aired: 
June 2021

Description

Germany has 77% less organ donation than other European countries. The NGO "Gegen den Tod auf der Organwarteliste" wants to change that. Together with 8 Streetwear Designer we created wearable Organ Donor ID's, that when signed count as an official document

Integrated advertisement created by Proximity, Germany for Gegen den Tod Couture, within the category: Public Interest, NGO.

Advertising Agency: Proximity, Düsseldorf, Germany
Design Agency: Peter Schmidt Group Hamburg
Production Company: Craftworks
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