#Flutwein

Agency Network: 
Published/Aired: 
July 2021
Flutwein: #Flutwein
Flutwein Integrated Ad - #Flutwein

Description

In July 2021 terrible floods destroyed the "Ahr" valley. More than 130 people died. People around Germany and the world looked at a region that was known among connoisseurs for its good wines. The wineries were in ruins, but a few bottles of their best wines were saved from the floodings. Marked by the mud - the memory of a night of horror - they were the origin of a new solidary brand: #Flutwein (Flood Wine)

The campaign stages the muddy bottles and captures their memories for eternity. The bottles are distributed via crowdfunding and generated over 800,000€ in donations in less than 5 days. Bottles of the limited first edition (1000) pieces are sold for up to 500€. When thinking of Ahrweiler people were talking about the floods. But only one week later, Germany is talking about the floodwine from the Ahr valley - the wine for which hardly anyone knew the region before.

And the story is far from over.

Integrated advertisement created by Seven.One Ad.Factory, Germany for Flutwein, within the category: Alcoholic Drinks.

Caption

Flutwein = Flood Wine
Headline says "Our worst vintage" refering to the floodings wich destroyed the area
Subline says "For rebuilding the wine region Ahrweiler"

Advertising Agency: Seven.One Ad.Factory, Unterföhring, Germany
Creative Director & Strategy: Daniel Koller
Creative Director: Friedrich-Paul Spielhagen
Managing Director (Creation): Thomas Schwarz
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