In July 2021 terrible floods destroyed the "Ahr" valley. More than 130 people died. People around Germany and the world looked at a region that was known among connoisseurs for its good wines. The wineries were in ruins, but a few bottles of their best wines were saved from the floodings. Marked by the mud - the memory of a night of horror - they were the origin of a new solidary brand: #Flutwein (Flood Wine)
The campaign stages the muddy bottles and captures their memories for eternity. The bottles are distributed via crowdfunding and generated over 800,000€ in donations in less than 5 days. Bottles of the limited first edition (1000) pieces are sold for up to 500€. When thinking of Ahrweiler people were talking about the floods. But only one week later, Germany is talking about the floodwine from the Ahr valley - the wine for which hardly anyone knew the region before.
And the story is far from over.
Integrated advertisement created by Seven.One Ad.Factory, Germany for Flutwein, within the category: Alcoholic Drinks.