Reverse Selfie

Agency Network: 
Published/Aired: 
April 2021
Dove: Reverse Selfie
Dove: Reverse Selfie
Dove: Reverse Selfie
Dove: Reverse Selfie
Dove: Reverse Selfie
Dove Integrated Ad - Reverse Selfie
Dove Integrated Ad - Reverse Selfie
Dove Integrated Ad - Reverse Selfie
Dove Integrated Ad - Reverse Selfie
Dove Integrated Ad - Reverse Selfie

Description

The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove uses its new global platform to highlight the widespread damage caused by the trend for heavily edited selfies in Ogilvy’s new campaign for the brand.

Integrated advertisement created by Ogilvy, United Kingdom for Dove, within the categories: Beauty, Public Interest, NGO.

Advertising Agency: Ogilvy
Global Executive Creative Director Unilever: Daniel Fisher
Global Creative Director: Juliana Paracencio
Art Director: Liam Bushby
Copywriter: Alison Steven
Head of Copy: Ollie Jarrott
Head of Art: Matt Nankivell
Design Lead Integrated: Sian Hughes
Global Business Lead, WPP Unilever: Jo Bacon
Global Managing Partner: Sam Pierce
Global Business Director: Georgie Howard
Account Manager: Grace Boyle
Project Manager: Zahra Mair
Head of Integrated Production (Unilever): James Brook-Partridge
Film Producer: Sally Lipsius
Film Producer: Sue Lee Stern
Head of Art Production (Unilever): Sarah Thomson
Art Producer: Chloe Jahanshahi
Chief Strategy Officer: Ben Kay
Strategy Partner: Ila De Melloa Kamath
Strategist: Cristina Diago
Senior Social Strategist: Justin Jackson
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