Challenge: Solve an issue with new technology invented within the last three years. Insight: People and companies have released an unstable amount of carbon dioxide into our atmosphere. Big Idea: Remove carbon dioxide in our atmosphere and use it to carbonate and transport Coca-Cola.
Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Coca-Cola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.