Using satellite maps and Google technology, we identify all gas stations in each city and exposed the real benefit of using an electric car in places as different as Manhattan or Dubai. People are unaware that there are enough charging points (regular plugs) in most major cities. The prints/ posters proved there is no reason to fear, you will always have a place to charge your vehicle. No excuses left.
Integrated advertisement created by McCann, Mexico for Chevrolet, within the category: Automotive.
Production: Craft London
VP Creative: Luis González
Creative Director / Head Of Art: Arturo Velazquez
Associate Creative Director Copywriter: Evert Santiago
Illustration: John Martin