Shocking new data on air pollution reveals that nearly 8 million (25%) addresses in the United Kingdom have air pollution levels above World Health Organization limits. The data comes from addresspollution.org, which has today rolled its London pilot out nationally. Air quality reports are now freely available for every UK address. The rating system combines information design, brand identity and graphic design to make an invisible killer visible.
The initiative, by AMV BBDO and creative industry alliance Central Office of Public Interest (COPI), is also attempting to drive legal action to force the disclosure of air pollution ratings within the property industry. This would mean estate agents, property websites, surveyors and conveyancers are obliged to disclose air pollution, in the same way they have to disclose other deadly substances, such as asbestos. An explosive 20-page Queen’s Counsel legal opinion, released with the campaign, reveals a ‘strong legal argument’ estate agents will be negligent for not doing so.
Integrated advertisement created by BBDO, United Kingdom for Central Office of Public Interest, within the category: Public Interest, NGO.
Chief Creative Officer: Alex Grieve
ECDs: Nick Hulley, Nadja Lossgott
Creative Directors: Toby Allen, Jim Hilson
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Design Director: Mario Kerksta
Account Management: Rachel Dymond, Raashi Agarwal
Strategy: Emma Stafford, Talitha Turbin
Geospatial Technologist / Data Analyst: Justin Saunders
Data Analyst: Seth Shenbanjo
Creative Production Partner: Ian Whittle
Motion & Digital Designer: Thomas Harris, Bashak Yenier
Production company: HYD
Data mapping: Global MapAid
Post-production company: The Mill
PR agency: One Green Bean
Media production: Grand Visual
Media planning: Talon Outdoor