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May 2020
Canadian Women’s Foundation: Signal for Help
Canadian Women’s Foundation Integrated Ad - Signal for Help

Description

Isolation can increase the risk of violence at home. Signal for Help is a single-handed gesture designed to provide individuals who are confined to their homes with their abusers a method to discreetly communicate over a video call that they need help and would like someone to check in safely with them. The initiative was launched in Canada on April 14th through a social, digital, and influencer campaign.

Integrated advertisement created by TBWA, Canada for Canadian Women’s Foundation, within the category: Public Interest, NGO.

Advertising Agency: Juniper Park\TBWA, Canada
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