Millennials can't stand the fake world of fast food. And they associate Burger King with other fast-food fakers. To announce that Burger King’s menu is now 100% real, free from preservatives, colors and artificial flavors, we’re encouraging customers to be as honest as our ingredients. On the Burger King app, customers can share a truth that’s been eating them up inside. Telling the truth directly to someone can be hard. Burger King wants to help. The “truth” will be printed on the inside of a Whopper Wrapper and Burger King will deliver it to that friend (or foe). Our integrated Truth Whopper campaign helps people keep it as real as Burger King’s menu through our new product, digital, and outdoor executions.
Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.
Copywriter: Camille Lavoie
Art Director: Amelia Lytle
Professor: Mel White
Professor: Kevin O'Neill