The Social Distancing Whopper

Agency Network: 
May 2020
Burger King: The Social Distancing Whopper
Burger King: The Social Distancing Whopper
Burger King Integrated Ad - The Social Distancing Whopper
Burger King Integrated Ad - The Social Distancing Whopper


In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”

With all this happening, Wunderman Thompson Italia and Burger King® Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.

Introducing the Social Distancing Whopper, the famous Whopper® now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives®, take-away services and eat-in.

Integrated advertisement created by Wunderman Thompson, Italy for Burger King, within the categories: Food, Public Interest, NGO.

Advertising Agency: Wunderman Thompson Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Motion designer: Morgan Storti
TV Producer: Marta Armando
Director: Alessandro De Leo
Speaker: Ruggero Andreozzi
Music: The FoolishMouse / MaxH
Mix audio: Hogarth worldwide Italy
Head of business: Matteo Bellisario
Account: Luca Santagati
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MoodyMudi's picture

This Ad's highlights #Onions in double portion, which confirms the perception that some people really don't like the aroma from Onion and so involuntarily keep their distance.
Good creativity executed well.

Activity Score 81
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