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The Chill Sauce Selection

Campaign
Published/Aired: 
June 2019
Burger King: The Chill Sauce Selection
Burger King: The Chill Sauce Selection
Burger King: The Chill Sauce Selection
Burger King: The Chill Sauce Selection

Description

Stress is no joke. More than 90% of Generation Z (15-24-year-olds) is stressed out.* This is why starting on the most foolish day of the year, Burger King will tackle this stressful issue and help people loosen up. For 20 days, from April 1st to April 20th, we’ll offer a limited edition CBD-infused Chicken Dipping Sauce Selection that’ll be available only on the BK App and can be picked up at selected restaurants in ten of the most stressful cities in America.

The stressed BK fans will be able to put themselves at ease by measuring their heart rate variability using the BK App, which will generate a profile of their stress level and unlock our Chill Sauce Selection.
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*JAMIE DUCHARME, "More Than 90% of Generation Z Is Stressed Out," TIME, October 30, 2018, http://time.com/5437646/gen-z-stress-report/.

Entrant Company: SCAD – Savannah College of Art and Design, Savannah, United States
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