“Disgusting”. “A disaster”. “Tastes like sadness.” If 2020 were a sandwich, it would certainly be hard to swallow. Burger King brought together some awkward delicacies for its final launch of the year. The new sandwich represents the tastes of all the tough emotions and feelings during this year. Most of them based on an online survey conducted by the brand with its followers.
Burnt bread, noodles, raisins, Scarlet eggplant, sardine, chicken feet, jello, jackfruit and milk-caramel were combined for this inventive dish. And like 2020, no one will want to repeat it.
And before you ask, no, this atypical sandwich was created exclusively for the ad campaign in Brazil and -thankfully- won’t be available for sale at Burger King restaurants. And no, bat meat was not one the ingredients.
Integrated advertisement created by David, Brazil for Burger King, within the category: Food.
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
VP creative officer: Rafael Donato
Executive Creative director: Edgard Gianesi
Associated creative directors: Rogério Chaves, Fabrício Pretto
Art diretor and writer: Thiago Ferreira, Lucas Vigliar
Account Team: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Martina Adati
Producer: Fabiano Beraldo, Fernanda Peixoto
Programmer: Daniela Bombonato, Carolina Silva
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira
Innovation and Tecnology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patrício
Data Intelligence: Mailson Dutra, Ana Veiga
Client approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Stephanie Pellin, Maria Eduarda Darme, Vinícius Simon de Freitas
Film production company: Nation Filmes
Film Director: Léo Ferraz
Photography director: Lucas Satti
Director’s first assistant: Priscila Moreira
Executive Producer: Eduardo Sallouti
Account Team: Jessyca Lopes
Production coordinator: Yeda Mariani
Post-production coordinator: The End
Sound producer company: Carbono Sound Lab
Producer: Zé Godoy
Sound design/ Finalization: Caio Zan, Zé Godoy
Coordinator: Ligia Barros
Account Team: Gabi Takan