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TASTE OF CONSCIENCE

Campaign
Published/Aired: 
March 2019
Burger King: TASTE OF CONSCIENCE

Description

MIT(Massachusetts Institute of Technology) discovered a technology that converts audio files to laser. When the laser is pointed to a ear, the audio will play for the selected target and only this person will listen to the audio, even that the place is crowed. On April Fool's, we'll prank McDonald's customers at their restaurants, pretending to be their own voice of conscience and convince them that what they really want is Burger King.

Entrant Company: Miami Ad School SP, São Paulo, Brazil
Copywriter: João Victor Reis Bastos
Art Director: Augusto de Lima
Art Director: Frederico Noda Livi
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Calvinxyc's picture

is it a real thing?

Calvinxyc
Activity Score 681
Planner
JBastos's picture

Hey @Calvinxyc, how are you?

That was a campaign created for Clio Awards: Burguer King X Student Integrated. Unfortunately, we didn't win, so it won't happen now, but maybe in the future?! Never say never.

I hope that you enjoyed it.

JBastos
Activity Score 4
Copywriter at Purple Cow
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