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Read Between The Lines

Campaign
Published/Aired: 
June 2019
Burger King: Read Between The Lines

Description

While brands spend a lot of money on making ads, customers disregard them on a daily basis. But on this April Fools' Day, they will regret doing it. Burger King pranks its customers by hiding a promotion in all of its receipts and ads. People who actually take effort to read the ads or receipts will find a free Whopper between the lines. So next time customers see a Burger King ad, they can't ignore anymore.

Entrant Company: Savannah College of Art and Design, Savannah, United States
Student: Duong Le
Student: Vy Phan
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