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#ITSaWHOPPER

Campaign
Published/Aired: 
April 2019
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER
Burger King: #ITSaWHOPPER

Description

Hijack social media on April Fools Day to engage 18-24 year olds. To make this happen, a group of celebrities will simultaneously announce their pregnancies, only to reveal that they're pregnant with a food baby from Burger King.

Entrant Company: The University of Texas at Austin, Austin, United States
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