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420 Whopper

Campaign
Published/Aired: 
March 2019
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper
Burger King: 420 Whopper

Description

Burger King scores lower amongst 18-24 year olds when it comes to being a cool and authentic brand. In order to get the attention of the proposed age, the 420 Whopper campaign will leverage the legalization of weed in Canada to hack pop culture with the ultimate April Fools' prank and make Burger King the go-to munchies spot. The bun will also be baked using cannabis butter, so the after-effects are almost as pleasant as the Whopper-Eating experience itself.

Entrant Company: Humber College, Toronto, Canada
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