Since the Coronavirus pandemic hit Britain back in March, the public has grown used to a constant stream of press conferences, government messaging, and ever-changing advice. A new campaign however, launched by the British Retail Consortium and independent agency Five by Five, sees a new spokesperson take to the lectern - as Santa Claus himself makes an appearance with an urgent early Christmas message.
The tongue-in-cheek campaign draws attention to the new approaches shoppers will have to consider when working through their Christmas lists this year, adding a festive twist to the government slogans and set-ups we’ve all grown familiar with. As Coronavirus remains a major presence in our daily lives, this will be a Christmas period like no other. The usual last-minute rushes and busy shopping centres, combined with social distancing measures, present a novel problem for shop staff, delivery drivers, warehouse workers, and suppliers - with the safety of everyone involved a top priority.
Integrated advertisement created by Five by Five, United Kingdom for British Retail Consortium, within the categories: Professional Services, Public Interest, NGO, Retail Services.
Creative Directors: Andy Mancuso, Ravi Beeharry
Senior Copywriter: Neil Glasspool
Art Director: Mark Livni
Senior Planner: David Craft
Client Service Director: George Roberts
Senior Producer: Ellie Crew
Photographer: Gary SalterProduction Company
Production Company: BPH Productions
Producer: Ben Hill
Post Production Company: One White Chair
Sound Company: Clear Cut Sound