Agency Network: 
September 2020
Better Health / Public Health England: Stoptober
Better Health Integrated Ad - Stoptober


The annual Stoptober campaign is launching for its ninth year. This year the campaign, which sits under PHE’s new Better Health brand, is focusing on the improvement of lung health through quitting smoking. The push employs a striking metaphor that references how smoking damages lungs and reminds smokers that there is no better time to quit.

Integrated advertisement created by M&C Saatchi, United Kingdom for Better Health, within the categories: Health, Public Interest, NGO.

Advertising Agency: M&C Saatchi, London, United Kingdom of Great Britain and Northern Ireland
PR Agency: Freuds
Media Agency: Wavemaker
Media Agency: OmniGOV / Manning Gottlieb
Partnerships: 23red
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