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Love Audible. Love Traffic.

Published/Aired: 
August 2020
Audible: Love Audible. Love Traffic.
Audible: Love Audible. Love Traffic.
Audible: Love Audible. Love Traffic.
Audible: Love Audible. Love Traffic.
Audible: Love Audible. Love Traffic.
Audible: Love Audible. Love Traffic.
Audible: Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.
Audible Integrated Ad - Love Audible. Love Traffic.

Description

The daily commute has a huge impact on our mental health. LA, San Francisco and NYC are among the most congested cities in the world; averaging over 100 hours of wasted time stuck in traffic annually.

This campaign shows commuters that Audible is a much more meaningful and productive way to spend that previously hated time. Ads will use popular book titles with a witty twists, celebrating the new found love for commuting. The ads will be specific to each city and the way people commute there.

Through partnerships with Google Maps, Uber and Lyft, commuters will also be rewarded with book credits and promo codes, to commute more with Audible.

It’s time we learned to love traffic.

Integrated advertisement created by Edinburgh Napier University, United Kingdom for Audible, within the category: Electronics, Technology.

Advertising School: Edinburgh Napier University
Creative: Youmna Hazzaa
Copywriter: Daniel Finn
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